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How Does Streaming Media Work?

Streaming media technology enables the real time or on demand distribution of audio, video and multimedia on the Internet. Streaming media is the simultaneous transfer of digital media (video, voice and data) so that it is received as a continuous real-time stream. Streamed data is transmitted by a server application and received and displayed in real-time by client applications. These applications can start displaying video or playing back audio as soon as enough data has been received and stored in the receiving station’s buffer.

What Are Some Of The Business Benefits Of Streaming Media?

Streaming media solutions within an organization deliver tighter and more frequent cross-company communication, more personal and effective customer communication, empowerment of employees to 'speak' to the entire organization, elearning opportunities, and unmatched knowledge-sharing. Streaming media makes a message more powerful, clear, and effective. Companies involved in utilizing streaming express little doubt about the medium's ability to deliver multiple benefits within their organization.

Determining Your Business Needs

Depending on your needs and the type of broadcast, webcasting your live event can require very little resources or have a lot of complexity. The scope and scale will determine the cost and resources needed to pull off a successful webcast. Some questions you should ask yourself to get the most out of your broadcast.

  • Does the event need to be live?
  • Who is your target audience?
  • How do you plan on measuring your return on investment?

How Do You Calculate Streaming Media Storage and Transfer?

Calculating the amount of streaming media bandwidth and storage you use each month is based on knowing some basic streaming media measurements. Download this streaming media Word document for an easy explanation